Hi, I’m Lauren.

I write words about personal finance, retirement, and healthy aging.

I help readers make smart decisions with expertise-driven content. More specifically, I turn complex and emotionally-heavy topics into content that ranks in search, gets cited by AI engines, and moves people toward a decision.

Hire a freelance writer with 10+ years of experience — someone who’s helped dozens of businesses grow through search and answer engine-optimized copy.

Read my case studies | View my services | Contact me

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BHG Financial

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Consumer Affairs

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Retirement Living

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Credible

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Angi

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BHG Financial 〰️ Consumer Affairs 〰️ Retirement Living 〰️ Credible 〰️ Angi 〰️

 

AS SEEN IN

Tenured organizations and small start-ups hire me to transform complex topics into concise, helpful content across a variety of formats, including BHG Financial, NCOA, Fortune Recommends, ConsumerAffairs, Slickdeals, Angi, Credible, Keeper, The Muse, ezCater, SevenRooms, Canary Technologies, and more. I also ghostwrite educational articles and newsletters for consulting companies and wealth management firms.

Explore the impact of my work →

WORK WITH ME

With a decade of editorial experience, I’ve developed a process that makes working with me easy — and maybe even a little fun.

Get in touch →

My ideal client

Generic content is out. (I can write it…if you really, really, really want it and are willing to pay for it.) But I much prefer working with clients who are ready to get specific.

  • Share real insights, internal data, or lived experiences

  • Leverage internal expertise and perspectives

  • Actually talk about their products, processes, target audience, customer base, etc.

Is this you? Let’s talk →

How I can help you…

  • You provide a brief and a list of keywords, and I’ll create an optimized article ready for publication.

  • Count on me to optimize and maintain older content as brand, style, and SEO demands.

  • I’ll act as a second set of eyes, reviewing and revising new or existing content to ensure it is error-free and reader-friendly.

  • Turn a single high-value asset into a multi-channel content campaign that extends reach, improves ROI, and keeps messaging consistent across platforms. Starting with an existing blog post, article, white paper, webinar, podcast, or executive interview, and I’ll build supporting assets.

  • Hand over your editorial calendar to me. I’ll schedule your content, assign it to freelancers, and manage all related communications.

  • I review, restructure, and elevate AI-generated content for accuracy, regulatory alignment, brand voice, and the kind of specificity that drives brand awareness.

    I also help content teams build the workflows and quality checklists that make this scalable — so you're not editing every draft from scratch.

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My differentiators

  1. Seamless onboarding: I’ve worked with dozens of clients, each using different systems and platforms, and with varying performance goals. I’ll quickly align with your expectations and workflow to deliver high-quality content aligned to your brand guidelines.

  2. Unmatched professionalism: As a task master, I complete most of my projects early. There’s never been a deadline I didn’t hit, and I’ll never go dark. My communication is consistent, professional, and concise.

  3. Minimal oversight: You won’t need to hold my hand. Count on me to ask the right questions up front and suggest opportunities for improvement without a lot of back-and-forth.

  4. Standard of excellence: Expect well-developed thoughts and arguments refined through a decade of experience working with top brands. I deliver work with a strong POV that needs minimal revisions or rewrites.

  5. SEO integration: I’ll integrate your keywords thoughtfully. This includes internal and external linking (from original high-quality sources only) to help boost your site’s authority. Most of my drafts score an A- on Clearscope.

  6. Topic variety: My bread and butter is finance and retirement, but my research and writing abilities allow me to deliver quality work on a variety of topics. Interests include healthy aging, non-toxic living, homesteading, senior housing, estate planning, Social Security, and functional health.

  7. Content flexibility: Most of my experience is in long-form articles, but I’ve also drafted emails, case studies, web pages, and video scripts. I believe that good writers can write anything.

Client testimonials echo these statements →

Common questions

  • I can complete a paid test piece at my usual rate to ensure we’re a good match to work together before we commit to a longer-term working relationship of at least six months.

  • *NEW IN 2026*

    Content packages! Choose a set number of stories, articles, and/or round-ups each month.

    Services and package pricing here.

    Long-form writing projects begin at $600/post for up to 1,200 words, but rates vary depending on the required research, topic, andword count. Longer, more intensive content, as well as ghostwriting work (no byline), garners a higher price point. Copy editing services (such as proofreading, line editing, and copy editing/rewrites) vary in scope and word count but start at $65/hour. I do not offer per-word or per-page rates.

  • I prefer working in Google Docs for most written content. This is the most efficient way to add comments, provide feedback, and communicate changes in real time. I’ll share my doc with you so you can see my progress and respond to my comments when needed.

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